Rebrand:
Fort Greene Park —
For my Graphic Design I class we were asked to redesign and rebrand the whole image of the historic Fort Greene Park in Brooklyn, New York. The following project is a brand book with guidelines for the rebrand.
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Included is the logo, iconography, typography and color palette
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... as well as acceptable and unacceptable logo usage and a map.
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Finally, I added three different event concepts for the park, such as Fork Greene, a food truck event held every Sunday; a sculpture garden, which would feature pieces by New York based artists; and a graffiti wall to allow chosen local artists to paint on each month with the purpose of raising awareness on disabilities and illnesses as well as give recognition to the different heritages that make up the vast culture of New York City.
